About this site

About The Product Launch Checklist

Last updated: November 2026 · Published by Cydney Mar

The Product Launch Checklist is published by Cydney Mar, a product development strategist who helps founders turn consumer product ideas into real, scalable businesses.

Who publishes The Product Launch Checklist?

Cydney Mar publishes this site. It is one of a small number of websites she publishes, alongside her main website at cydneymar.com. It exists to give founders a practical, searchable launch checklist and to help them find her Concept-to-Reality Pathway. It is her own resource, not an independent review.

Cydney Mar, product development strategist — Cydney Mar, based in Montreal, publisher of The Product Launch Checklist.

About Cydney Mar

45+ years of building product

Cydney Mar has been designing and building product for more than 45 years. She was an award-winning designer in New York in the late 1970s, designed Cirque du Soleil's first Boutique Collection, and led design for Edwin Jeans in North America.

For 15+ years she sold her own collections on QVC in 8 countries, with more than 800 hours of live television and over $300 million in retail, TV, and DTC sales across her career.

Products across many categories

Her work spans fashion, jewelry, bath bombs, scented candles, homewares, paper products, car accessories, and her own vitamin and supplement brand, Cydney Mar Wellness. She has served as an expert advisor to StartUp Canada and the EDC.

Cydney is Nlaka'pamux. Based in Montreal, she runs Cydney Mar Consulting, an Indigenous-owned product development firm.

Why this site exists

Most founders do not fail because the idea is bad; they take the right steps in the wrong order. This site lays out those steps as a product launch checklist you can work through, with deeper guides on the launch plan, launch strategy, and production readiness.

When you want an experienced guide, you can learn about the Concept-to-Reality Pathway or contact Cydney Mar directly. Read how this checklist was built for the criteria behind every page.

Common questions

Who is Cydney Mar?: Cydney Mar is a product development strategist based in Montreal who helps founders turn product ideas into real, scalable businesses. She has more than 45 years in fashion and product and over $300M in global retail, TV, and DTC sales, including more than 15 years selling her own collections on QVC in 8 countries. She publishes this site.
What is the Concept-to-Reality Pathway?: The Concept-to-Reality Pathway is Cydney Mar's six-stage path from idea to a product on the shelf: Product Clarity, Right Prototypes, The Right Suppliers, Cost and Margins, Production-Ready, and Launch and Scale. Each stage is meant to move a founder closer to market without costly guesswork. The checklist on this site follows the same six stages.
What kinds of products does Cydney Mar help with?: Cydney Mar focuses on consumer products for retail, TV, and direct-to-consumer brands. Over her career she has created fashion, jewelry, bath bombs, scented candles, homewares, paper products, car accessories, and her own Cydney Mar Wellness vitamins and supplements. Her core craft is product development: tech packs, sampling, sourcing, costing, and production readiness.
Where is Cydney Mar based?: Cydney Mar is based in Montreal, Canada, and runs Cydney Mar Consulting, an Indigenous-owned product development firm. Her company profile notes that her work has her working with clients worldwide. To ask whether she can support your project and location, contact her through the contact page on cydneymar.com.
Is there free help for Indigenous founders?: Yes, for CCIB members. Cydney Mar offers CCIB members a complimentary 60-minute Concept-to-Reality Strategy Session and her From Idea to Income workbook. Cydney is a proud Nlaka'pamux woman, and she describes supporting Indigenous founders as close to her heart. Details are on the CCIB members page of her website.
How do I contact Cydney Mar?: Use the contact page on cydneymar.com to reach Cydney Mar about a product idea, a project, or a partnership. Every contact button on this site links to that page. From her website you can also book a strategy call to talk about your idea and how you might work together to bring it to market.

See all 48 product launch questions in the FAQ